Effective Communication on Susatainability using Glacier Comparison Images
Although there has always been climate change, the speed at which it is taking place has dramatically accelerated. Processes that once unfolded over thousands or hundreds of years are now happening within decades or a few years.
Sustainability has become a crucial imperative for us as individual humans but also for companies in the modern business landscape due to a combination of environmental, social, and economic factors. As global awareness of climate change and environmental degradation grows, consumers, investors, and regulators increasingly demand responsible business practices.
To underline this goal, glacier comparisons serve as a powerful visual representation of the urgency for sustainability. Contrasting images of glaciers from the past with their current state vividly illustrate the impact of climate change and the need to become more sustainable.
Please note: The use, distribution, and reproduction of the following image comparisons are not permitted without prior consent. Please contact me for permission before sharing or using these materials.
Glacier comparison: Gurgler Glacier, Austria - around 1935 vs 2023;
(c) historical image: Much Heiss, Innsbruck
Glacier comparisons as effective way to
convey the need for sustainability
Various aspects argue in favor of comparative photos:
1. Visible Impact: Glaciers are iconic symbols of climate change. Comparing historical photos with recent ones demonstrates the tangible consequences of environmental degradation.
2. Global significance: Glaciers are found in various regions worldwide, and their decline is a global phenomenon. This shows the urgency of taking action on a planetary scale.
3. Time-Lapse Effect: Glacier comparisons provide a tangible time-lapse effect, showing how rapidly environmental conditions have deteriorated.
4. Educational Value: Glacier comparisons serve as a powerful tool, helping people understand the direct connection between human activities, climate change, and the consequences for our natural environment.
Glacier comparison: Pasterze Glacier, Austria - around 1960 vs 2024;
(c) historical image: H. Tollinger, Bad Döbriach
Effective visual world in communication,
marketing, and corporate efforts
Companies can use these comparisons for various purposes:
→ Corporate Social Responsibility
→ Public Awareness Campaigns
→ Stakeholder Engagement
→ Product Messaging
→ Educational Initiatives
→ Supply Chain Transparency
→ Investor Relations
→ Employee Engagement
Incorporating glacier comparisons into these contexts can enhance the effectiveness of communication and engagement efforts, making sustainability a more tangible and relatable concept for various stakeholders.
Glacier comparison: Blaueis Glacier, Germany - around 1925 vs 2023;
(c) historical image: Rudolf Reschreiter, Munich
Service and pricing
Using glacier comparisons has never been easier. With my capabilities as a landscape photographer I did all the research to find the exact locality for the comparable shot which makes me the copyright owner for today’s images.
Furthermore I also did intensive research to clarify if the images from the past are either no longer copyright protected (public domain) or who is in charge today to negotiate a commercial usage of the historical photography.
Once the relevant images have been picked, I will take care to provide all images in high resolution ready to print (campaigns, annual report, etc.) or to leverage them in a digital way (i.e. social media, presentations, etc.).
Recognizing that every project and usage of the images is unique, I believe in tailoring pricing structures to align with the distinct requirements and goals of my clients and their specific needs. By offering customized pricing, I aim to foster a collaborative and transparent relationship with clients, promoting a fair and mutually beneficial arrangement that reflects the true value of the services and images provided.
~1910 vs 2024
Mer de Glace, France
(c) historical image: Schweizerische Nationalbibliothek, Eidgenössisches Archiv für Denkmalpflege: Archiv Wehrli
~1910 vs 2024
Pfandlscharte Glacier, Austria
(c) historical image: Verlag Leon, Klagenfurt
1979 vs 2024
Rhone Glacier, Switzerland
(c) historical image: ETH-Bibliothek Zürich, Bildarchiv/Stiftung Luftbild Schweiz/LBS_L1-794506
1930 vs 2023
Schwarze Milz Glacier, Austria
(c) historical image: Stadtarchiv Immenstadt, Germany
~ 1950 vs 2023
Hochkoenig Glacier, Austria
(c) historical image: Cozy Verlag, Salzburg
~1890 vs 2023
Tschierva Glacer, Switzerland
(c) historical image: Schweizerische Nationalbibliothek, Eidgenössisches Archiv für Denkmalpflege: Archiv Wehrli
1910 vs 2023
Uebeltal Glacier, Italy
(c) historical image: Photographie und Verlag von Gebr. Bährendt, Meran
1875 vs 2019
Boya Glacier, Norway
(c) historical image: unknown
~1910 vs 2022
Schneeferner Glacier, Zugspitze, Germany
(c) historical image: A. Somweber, Zuspitzdorf Ehrwald
1910 vs 2022
Gurgler Glacier, Austria
(c) historical image: Photographie und Verlag von Gebr. Bährendt, Meran
Download all this information as a brochure
Find a brochure with all the information above for download here.
Contact me for further information
If you have any further questions or would like to discuss the usage of the glacier images please contact me. I am more than happy to help.